The website links climate challenges and Sonderborg solutions
Since 2007, Sonderborg has been in the process of converting to a CO2-neutral Sonderborg municipality by 2029 and today work is being done to implement more than 50 specific projects to ensure that the municipality reaches ZERO in 2029.
“Today, a lot of energy and climate projects are being worked on in Sonderborg municipality and it is hard for the individual citizen to follow the status of Sonderborg's green transition and how the citizen himself can get involved. That is why we gave Nina free rein to develop and implement the 'Become Climate Wise Sonderborg' website with the ambition of creating inspiring information about both challenges and solutions, "says Peter Rathje, CEO of ProjectZero and adds:
“ProjectZero's current website is very extensive with lots of exciting and relevant content and documentation for the area's 12 years of journey of translating the ProjectZero vision into action. Along the way, several citizens have called for a website where the content is more targeted at what the individual citizen can contribute and at the same time motivate and inspire everyone to participate in the green transition ", says Peter Rathje.
Focus on a learning and motivating narrative about the ProjectZero vision
"The green transition must take place through a basic idea of a new formation of the whole society in parallel with a change in the behaviour of the citizens, if we are to reach ZERO in 2029. I think this is best done by giving the citizens access to the necessary information presented within their framework, so that their eyes are opened calmly but surely - and at the same time let them understand the importance of the green transition - and thus make them want to shop green", says Nina Rosenkilde Jessen.
After five years of intense work with the outdoor school project at Nordals Skolen, where sustainability and green solutions were implemented in teaching and with a subsequent “2imprezs” course, where energy and climate were on the agenda, Nina Rosenkilde Jessen has chosen to engage personally in the green transition of Sonderborg municipality.
“The individual must have the desire and motivation to act. I believe that motivation must come through enlightenment and “aha” experiences, insight and the accompanying interest. If we are to see a lasting change, then we must start with the formation of ‘the whole green human being’, so that through insight and understanding, a behaviour-shaping or change takes place. I want to be a personal part of that process and contribute to my many experiences in the field ”, says Nina Rosenkilde Jessen, who is pleased to have been allowed to convey Sonderborg's ProjectZero vision in a new and different way.
The digital future is knocking on our door
ProjectZero's new website ‘Become Climate Wise Sonderborg’ also launches ProjectZero's digital future, where data is collected and presented in a new and clear way via ‘CityPortalSonderborg’.
"In connection with ProjectZero's participation in the EU project SmartEnCity, we have created 'CityPortalSonderborg' which will be the digital ProjectZero of the future, where we - via real-time data - can follow what the local wind turbines (very soon) and solar panels produce from green electricity, where green electricity can be refueled for the electric cars and how much electricity, water and heat is produced and used in, for example, public buildings, private companies and housing associations. This data can be used to optimize our electricity and heat consumption and at the same time put more focus on what the green solutions actually mean for Sonderborg municipality, ”says Peter Rathje.
‘CityPortalSonderborg’ is in the development phase and therefore a lot of data is still missing, to give a total overview.
"Our ambition is through the EU SmartEnCity project to be able to strengthen the effort, and during the coming year get implemented and collected even more data from Sonderborg municipality and in that way, inspire new initiatives and climate solutions digitally - and in real time", concludes Peter Rathje.